YouTube is the second-biggest video search tool on the planet and the primary biggest web index for recordings. In this way, similarly as you use SEO for text-based pages, you need to utilize SEO for YouTube recordings.
In addition, YouTube is claimed by Google, which implies that YouTube recordings show up in Google indexed lists more frequently than recordings from some other source. Furthermore, for specific inquiries, video results are even focused on over customary natural outcomes.
What is YouTube SEO?
YouTube SEO is the platform of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.
Rather than trying to dip into every traffic source in YouTube analytics, I’ll be focusing on ranking videos in YouTube search and sprinkle a few tips to “double dip” your video rankings in Google search.
So I won’t be covering suggested videos, browse features, and other traffic sources.
Logic Behind the YouTube SEO Ranking Algorithm
To rank your YouTube videos on different blogging platforms and also on YouTube, follow few key points.
Both Google and YouTube have different search algorithms. Google uses backlinks and other sources to get websites EAT and rank it.
Five important YouTube ranking factors are:
- Video comments
- Number of subscribers after watching the video
- Number of shares on the social media platform
- Click-through rate (CTR)
- Video length
Audience engagement is one of several ranking signals that YouTube uses in its algorithm.
How to Rank Your YouTube Videos
1. YouTube Keywords Research
2. Tag Your Videos
3. YouTube Traffic Source
4. YouTube Video Optimization
A) Optimized Video Titles With Target Keywords
B) Add Keywords and More Description to Your Captions
5. Design Eye Catching Thumbnails
6. Transcribe Your Videos for Search Engines and Users
7. Focus On Quality
8. Actively Request Subscriptions From Viewers
9. Pay Attention to News and Pop Culture
10. Add Captions to Your Video
11. Build Links to Your YouTube Channel
12. Promote Your YouTube Channel
13. Try Email Marketing
14. Keep an Eye on Competitors
15. Use YouTube for Keyword Search
16. Review Your YouTube Analytics
17. Create Engaging Intros and Outros
18. Increase Your YouTube Video Watch Time
19. Get Serious About Video Responses
20. Get Involved With Influencers or YouTubers